Green Girl

I thought this article from eMarketer was pretty interesting, discussing the greening (or “greenwashing”) of online advertisting. 60% of people polled in a DoubleClick survey say that it’s important to them that the products they buy are manufactured by environmentally-conscious companies.

The internet is a useful place for those of us who are concerned  about the environment because it opens up avenues of communication and investigation of what companies are actually doing when they claim that their practices are green.  While it is possible that the growing concern will encourage people to market their products as green even when they truly aren’t, we hope that consumers’ green desires will transform companies’ policies for a cleaner, greener future.

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